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The
history of NESCAFÉ can
be traced all the way
back to 1930 when the
Brazilian government
approached NESTLÉ. Our
coffee guru Max
Morgenthaler and his
team set out to find a
way of producing a
quality cup of coffee
that could be made
simply by adding water,
yet would retain
coffee’s natural flavor.
After seven long years
in our Swiss
laboratories they found
an answer.
The new product was
named NESCAFÉ a
combination of NESTLÉ
and Café. NESCAFÉ
was first introduced in
Switzerland, on April
1st, 1938. For the first
half of the next decade,
however, World War II
hindered its success in
Europe. NESCAFÉ was soon
exported to France,
Great Britain and the
USA. American forces
played a key role in
re-launching NESCAFÉ in
Europe by virtue of the
fact that it was
introduced in their food
rations. Its popularity
grew rapidly through the
rest of the decade. By
the 1950’s coffee had
become the beverage of
choice for teenagers who
were flocking to coffee
houses to hear the new
rock ‘n’ roll music.
In 1965, NESCAFÉ
continued to bring you
the world’s best cup of
coffee by introducing
freeze-dry soluble
coffee with the launch
of Gold Blend. Only two
years later, we invented
a new technology to
capture more aroma and
flavour from every
single coffee bean. In
1944, the 'full aroma' process was invented to
make the unique quality
and character of NESCAFÉ
even better.
Today our NESCAFÉ
coffee’s is available
to suit all tastes and
in a wide range of
packaging. NESCAFÉ now
produces many different
types.
For more information
visit our website:
http://www.nescafe.com
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